Aug 02, 2022
In Music Forum
In the marketing world you have the concepts title case and sentence case . (Unfortunately, as far as I know there are no Dutch words for it yet.) Sentences in title case and sentence case look like this: This is a title in sentence case. This is a Title in Title Case. With sentence case you capitalize the first letter of the sentence (and of course also proper names), while with title case you capitalize most words of a sentence. Title case is often used by marketers (including me) for the titles of online advertisements because they have a higher click-through rate. Let me just say: Google Ads has no problem with title case . What Google Ads does have a problem with is excessive capitalization, such as: THIS IS A TITLE WITH A LOT OF CAPITALS. And Ads also doesn't like too much alternation between uppercase and lowercase letters: THIS IS A TITLE THAT DOESN'T WORK. So restrain yourself if you decide job function email list to use capital letters in random places in your ads! Error number 4: non-standard use of numbers and characters Being creative is good, but avoid creative use of numbers and characters when writing texts for Google Ads. Google considers ads with unusual use of numbers and characters to be low in quality. And that will disqualify your ads. So just write Cheap Shoes instead of . And regardless of the requirements set by Google: would you yourself click on an ad written in such a way? I do not think so. Mistake number 5: bad punctuation Punctuation can sometimes be a matter of life or death. This shows this now world famous Facebook post in which the text suggests that we should start eating children: Wrong punctuation online ads A comma after the word 'eat' would have made the message a lot more kid-friendly! Wrong punctuation can also cause problems in ads in Google Ads: The text will look hastily done and unprofessional.