Aug 03, 2022
In Music Forum
Marketing Campaign Example: Birchbox - "Oops!" 17. Postmates Marketing Campaign: Promotion I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. Why It Works It centers the product in a fun, attractive way. Email Campaign Example: Animated Nachos Gif Email Campaign Example: Postmates - "What do you call a tortilla chip that works out? A macho nacho." 18. Dropbox Marketing Campaign: Re-Engagement You might think it'd be hard to love an email from a company whose product you haven't been using. But Dropbox found a way to make its "come back to us!" email cute fax number list and funny, thanks to a pair of whimsical cartoons and an emoticon. Plus, the email was kept short and sweet, to emphasize the message that Dropox didn't want to intrude — it just wants to remind the recipient that the brand exists, and why it could be helpful. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon. Why It Works It uses the Dropbox logo in a way that's creative and unique to demonstrate their product as a solution. Email Campaign Example: Dropbox - "Recently your Dropbox has been feeling kind of lonely" 19. InVision App Marketing Campaign: Newsletter Every week, the folks at In Vision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog.